Job: Digital Manager - Top Media Agency - Automotive Client, Ultimate Asset

Digital Manager - Top Media Agency - Automotive Client - £35-40k

Due to rapid growth and new client wins we have a great opportunity for an established Digital Media manager to work across all digital and some offline campaigns with this top automotive client.

The client's marketing team are demanding and passionate, and are eager to develop new and engaging communication plans, across both traditional and new media.

The Role Objective

• To take responsibility for the development and successful implementation of digital strategies across clients.
• Develop implementation skills across offline media channels.
• Lead and develop other more junior members of the team

Essential Skills, Knowledge and Experience

Account Management:

• Primary contact for the digital client
• Daily / weekly client performance reviews with clients
• High strategy initiatives & analysis
• Quarterly budget management

Programme Management
• Negotiate cost efficient partnerships with key sector media owners.
• Work closely with creative agencies to foster innovation
• Ensure consistency of cross media strategy and implementation of all campaigns through understanding of core KPIs, and appropriate integration with offline media plans.
• Work closely with a dedicated search executive to ensure effective cross media optimisation of campaigns (e.g. brand vs. direct strategy).
• Managing all reporting of campaigns on a weekly/monthly basis.
• Continual monitoring of bookings and ensuring they are accurately entered onto internal booking systems (Adazzle/DDS)

People Management
• Daily management of a digital planner / buyer; foster their development and work closely to ensure accurate implementation of all campaigns.

Skills & Experience
• Ability to develop and effectively communicate insights that lead to a central strategic thought. Then develop channel strategies that best implement this thought.
• Proven record in implementation and management of both successful branding and DR based online campaigns.
• The candidate has managed annual online budgets in excess of £2.5MM.
• Applicable knowledge of SEM from a cross-media context.
• A desire to work in the broader media landscape, with confidence to learn and implement across all media activity (excl. TV and outdoor).
• To be able to confidently and clearly present work to the client, verbally and in document form.

Tools

• High level understanding and manipulation of all relevant planning tools, e.g. Comscore, Hitwise, TGI Net etc.
• Excellent operating knowledge of a major ad serving system (DART, Eyeblaster & Atlas).

Clients Skills

• Close working relationship with senior clients. To be able to run accounts (or elements thereof) and attend and contribute to meetings unaided by more senior team members.

Desirable

• Specific knowledge of non-digital planning and buying a real asset, and whilst not essential, the candidate must be keen to develop in this area.
• Knowledge of non-digital tools and systems e.g. TGI, NMR, Touchpoints etc.
• Strong knowledge within a specific digital arena – e.g. social media, of and on-site analytics, emerging technologies (in-game/mobile etc.)
• Knowledge and experience of the automotive sector

This role is paying up to £40k

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