Job: Senior Planner/Buyer - Top Media Agency, Ultimate Asset

Senior Planner/Buyer - Top Media Agency - Automotive Client  - up to £32k

Due to rapid growth and new client wins we have a great opportunity for an established Planner/Buyer to work across all digital campaigns with this top finance and charity clients.

The client's marketing team are demanding and passionate, and are eager to develop new and engaging communication plans, across both traditional and new media.

The Role Objective

• Take part in the development of innovative and engaging cross platform solutions to meet comms objectives.
• The accurate and successful implementation of digital campaigns
• Develop implementation skills across offline media channels.

Essential Skills, Knowledge and Experience

Account Management:

• Secondary contact for digital clients
• Daily / weekly reporting and performance reviews
• Bookings and invoicing management
• Manage campaign delivery and pro-active optimisation

Programme Management
• Daily planning and buying responsibility for all digital campaigns.
• Placement based rate negotiation with key media owners for each plan.
• Work closely with creative agencies and key media owners to foster innovation
• Work closely with a dedicated search executive to ensure effective cross media optimisation of campaigns (e.g. brand vs. direct strategy).
• Generate reporting of campaigns on a weekly/monthly basis.

Skills & Experience
• Proven record in implementation and management of both successful branding and DR based online campaigns.
• Applicable knowledge of SEM from a cross-media context.
• A desire to work in the broader media landscape, with confidence to learn and implement across all media activity (excl. TV and outdoor).
• To be able to confidently and clearly present work to the client, verbally and in document form.
• An excellent knowledge of advanced trafficking and campaign management practices.

Tools
• High level understanding and manipulation of all relevant planning tools, e.g. Comscore, Hitwise, TGI Net etc.
• Excellent operating knowledge of a major ad serving system (DART, Eyeblaster & Atlas).

Clients Skills

• Comfortable speaking to clients at a day to day level.

Desirable

• Specific knowledge of non-digital planning and buying a real asset, and whilst not essential, the candidate must be keen to develop in this area.
• Knowledge of non-digital tools and systems e.g. TGI, NMR, Touchpoints etc.
• Strong knowledge within a specific digital arena – e.g. social media, of and on-site analytics, emerging technologies (in-game/mobile etc.)
• Knowledge and experience of the automotive sector

This role is paying up to £32k, on experience.

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