Job: International Digital Manager - Top Media Agency, Ultimate Asset

Employer: Ultimate Asset
Posted: 27 Jan 2010
Reference: TH
Contact: Tom Horne
Location: Central London
Sector: Media and New Media,
- Consumer Goods
Contract: Permanent
Hours: Full Time
Position: International Digital Manager - Top Media Agency
Salary: £40k + bens

International Digital Manager - Top Media Agency - £40k

Top International Media Agency seeks an experienced Digital Manager with international market experience to work across a portfolio of top spending clients.

The ideal candidate will have experience of the online / digital media market on a domestic and international scale, built over a substantial amount of time. You would have worked within a specialist online media agency or the online / Interactive department of a leading Media Agency with an international department.

You will be an expert with all elements of online media planning and reporting but most importantly, successful at developing and implementing digital strategies.

In addition you should be conversant in social media, search and mobile marketing.

Knowledge of key advances in online media & innovative campaigns / case studies is essential as is awareness of all key media trends and integration with all other media platforms.

The role of the International Media Manager (Digital) position encompasses the key aspects of;

• Managing online resource
• Digital strategy and planning
• Online & Digital Media Planning
• Pan regional and international digital media buying (Overseeing)
• Liaison with International offices & media owners
• Media evaluation (Overseeing)
• Live & Post campaign reporting (Overseeing)
• Internal digital training.

This includes accounts in the FMCG, electronics, travel and finance sectors.

Essential Experience:

Key responsibilities

1) Managing online resource,
As the international online team grows, there will be a need for the successful candidate to manage the available resource to ensure that all clients are receiving the correct levels of servicing

2) Online strategy and planning
The most important part of this role. Working with offline planners and creative agencies to establish the role for digital within clients overall approach and more specifically its role in particular campaigns. This will involve inputting into specific campaign guideline documents and ensuring their implementation across all markets.

3) Online & Digital Media & Planning
Across the entire account group being responsible for the development of International Digital Media Planning including;
Segmentation / Targeting / Timing / Placement / Units & Formats / Phasing / Integration

The majority of this will be done by the media planners with the role of the Media Manager being to ensure best practice.

4) Pan Regional & International Digital Media buying,
Responsibility for Buying and Implementation of Pan Regional / Selected International Media for selected accounts.
Includes overseeing all elements of creating an online campaign (including planning, buying, trafficking and reporting), which will be carried out by an online planner and assistants.
The responsibility of the Manager will be to negotiate long term partnership approaches with major online pan regional suppliers.

5) Liaison with International offices & media owners
Working with primarily EMEA offices across a selection of International Accounts to ensure that these offices are producing documents / plans / reports etc according to the media strategy & briefs developed.
Working with Pan Regional & International Media owners such as FT.Com / Economist.com / WSJE.com & IDG / VNU / OSP for example, as well as Online networks to evaluate media opportunities and offerings as well as development of media ideas & initiatives.